Press and Media Resources

Press kit and media resources for journalists covering pet cremation, pet aftercare, and the pet loss economy. Data, story angles, and quotes are available for use with attribution. For figures, background, or interviews, contact Cheryl@petcremation.org.

About PetCremation.org

PetCremation.org is an independent consumer resource covering pet cremation costs, provider options, and aftercare decisions across the United States. The site maintains a directory of more than 2,200 providers, publishes cost data by state, and offers practical decision guides for families navigating aftercare after the loss of a pet. Its editorial guides are written independently of any paid provider relationship. Featured directory placements and affiliate links are disclosed separately from editorial content.

The site was built to answer the questions families have at the worst possible time: what does this cost, what are the options, and what should I ask before choosing a provider. No provider can buy favorable editorial coverage, inclusion in our research, or a positive recommendation. Some directory positions are paid featured placements and are labeled where they appear. Paid placement does not affect editorial coverage, research findings, or provider descriptions. For questions about our editorial policy and data methodology, see How We Research and Verify Our Data.

Cheryl Wright, founder of PetCremation.org

About the Founder

Cheryl Wright is the founder of PetCremation.org, an independent consumer resource built to help families understand pet cremation costs, provider options, and aftercare decisions.

Cheryl and her family have cared for animals for generations, from dogs and cats to goats, pigs, cows, and chickens raised on small family farms. Like many families, they know how deeply pets become part of daily life and how difficult it can be to think clearly about aftercare decisions during an emotional time.

The idea for PetCremation.org first came when Cheryl's family dog, Merritt, was diagnosed with lymphoma. The family wanted to be prepared and understand what options might exist if the time came. What they found was that pet cremation information was scattered, pricing was inconsistent, terminology was unclear, and there was no single independent resource that explained what families should ask before choosing a provider.

Fortunately, Merritt is still happily with the family today, a little slower and a little grayer, but very much loved.

PetCremation.org was created to be the resource Cheryl's family wished had existed when they first started looking for clear answers.

The site's directory, cost guides, and provider research are produced independently of paid provider relationships. Providers cannot buy editorial coverage, a positive description, or inclusion in the site's research findings. Featured directory placements are sold separately and disclosed where they appear.

Cheryl has led the development of PetCremation.org's provider research, including reviews of provider websites across all 50 states, published pricing information, service descriptions, and the terminology that often confuses families. The 2026 Provider Analysis represents the site's most extensive independent data collection to date.

Cheryl is available for background briefings, quote requests, and data inquiries.
Contact: Cheryl@PetCremation.org

Key Facts for Journalists

2,200+ providersResearched across all 50 states
Can exceed 300%Price variation for the same private cremation service in some comparisons, depending on state, provider type, and pet size
$150 to $400Typical cost range for private pet cremation, depending on location and pet size
$50 to $150Typical communal cremation cost, though ashes are not returned to the family
Pricing often hiddenMost provider websites do not disclose pricing, cremation method, or whether a certificate of cremation is included upfront

Figures are supported by PetCremation.org’s published methodology. Research current as of June 2026.

Why Journalists Trust This Site

PetCremation.org maintains a national directory of more than 2,200 pet cremation and aftercare provider listings, researched from provider websites, public business information, and other publicly available sources. The site publishes cost references, provider research, and plain-language guides to help families understand service types, pricing questions, and provider options. Its editorial guides are produced independently of paid featured directory placements or affiliate relationships.

Story Angles for Journalists

These angles are written for journalists who need a consumer hook, supporting data, and language ready to quote in one place. Key figures are supported by PetCremation.org’s published methodology. Contact Cheryl@PetCremation.org for background, figures, or interview requests.

Angle 1

Pet Cremation Costs and the Information Gap

Suggested headline: Pet cremation costs vary by hundreds of dollars for the same service. Most families find out after the fact.

Private pet cremation costs range from under $100 to over $500 in the United States, with prices for the same service varying by more than 300% depending on state and provider type. PetCremation.org's review of more than 2,200 providers across all 50 states found that pricing is often not listed on provider websites, and families typically need to call for a quote. That means cost comparisons tend to happen under emotional pressure, at the worst possible time. This story has data at the state level and provider level, with figures citable to a documented methodology.

Data available: State cost ranges, price variation by service type, share of providers that list pricing publicly.

Quote: “Pet cremation prices can vary by hundreds of dollars for the same service depending on where you live. That is not something families should be discovering for the first time when they are already grieving.”
Cheryl Wright, PetCremation.org

Angle 2

The Terminology Gap

Suggested headline: Private, individual, communal: pet cremation terminology is confusing, and families are paying for it.

The terms used by pet cremation providers, including private, individual, communal, and partitioned, are not standardized across the industry. A provider using the word “private” may return a pet’s ashes individually or may not, depending on their internal process. Most families do not know what questions to ask, and most provider websites do not explain the distinction clearly. PetCremation.org’s research identified that terminology inconsistency is one of the most common sources of family confusion and regret after a pet’s death. This story works as a consumer protection piece and has crossover appeal to pet owners, veterinary professionals, and anyone writing about the pet industry.

Data available: Breakdown of service types, cost differences between communal and private cremation by state, analysis of how providers describe their services online.

Quote: “The questions families do not know to ask are the ones that matter most. Whether you receive your own pet’s ashes back, how the provider tracks individual pets, what is included in the price. These are not obvious questions unless someone tells you to ask them.”
Cheryl Wright, PetCremation.org

Angle 3

Decisions Made at the Worst Possible Time

Suggested headline: Most families choose a pet cremation provider within hours of a pet’s death. Almost none have researched it in advance.

Pet aftercare decisions are almost always made in crisis, often within hours of a pet’s death, in a veterinarian’s office, without prior knowledge of costs, options, or what questions to ask. PetCremation.org was built specifically to address this information gap, but the gap itself is the story. This piece works as a personal finance or consumer advice story, a story about end of life decision making, or a broader piece about the growing pet aftercare industry and why families are still navigating it without basic information resources. The founder speaks from personal experience and is available for on the record interviews.

Data available: AVMA pet ownership figures, APPA pet industry revenue data, cost figures by state, provider count by state.

Quote: “Most families are making cremation decisions within hours of losing a pet, under emotional distress, with no prior research into costs or options. We built this site so that at least the practical questions have clear answers.”
Cheryl Wright, PetCremation.org

Quotes for Publication

The following quotes are available for use with attribution to Cheryl Wright, founder of PetCremation.org:

“Most families are making cremation decisions within hours of losing a pet, under emotional distress, with no prior research into costs or options. We built this site so that at least the practical questions have clear answers.”
Cheryl Wright, PetCremation.org

“Pet cremation prices can vary by hundreds of dollars for the same service depending on where you live. That is not something families should be discovering for the first time when they are already grieving.”
Cheryl Wright, PetCremation.org

“The questions families do not know to ask are the ones that matter most. Whether you receive your own pet’s ashes back, how the provider tracks individual pets, what is included in the price. These are not obvious questions unless someone tells you to ask them.”
Cheryl Wright, PetCremation.org

How to Cite PetCremation.org

For general references: PetCremation.org, an independent consumer resource covering pet cremation costs and provider options across the United States.

For cost data: According to PetCremation.org, which reviewed publicly available pricing across more than 2,200 U.S. pet cremation providers…

Key Resources

Media Kit and Downloads

Logos, a founder photo, and a one page fact sheet are available for editorial use. Please credit PetCremation.org.

Press Contact

Cheryl Wright, Founder
PetCremation.org
Email: Cheryl@petcremation.org

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