Editorial Standards
PetCremation.org is an independent directory and education site. This page explains how we decide what to publish, who reviews it, how we verify the providers we list, and what we do when something is wrong.
Who writes and reviews content
Cheryl Wright founded PetCremation.org and is responsible for the site’s editorial direction. She is not a veterinarian. She is a pet owner who has navigated pet cremation more times than she wanted to, and who found the available information inadequate enough to build something better.
All guide content — pricing pages, how-it-works articles, state-level explainers — is written or reviewed before publication by at least one of the following:
- A licensed veterinary professional
- A certified pet loss grief counselor
- A working pet cremation professional with verifiable credentials
The reviewer’s name and credential appear on any page they reviewed. If a page is listed as “By Cheryl Wright” without a reviewer, it covers directory or process content rather than medical or grief-adjacent claims.
How we verify providers
PetCremation.org lists over 2,200 providers across all 50 states. Of those, 1,928 carry a Verified badge, meaning they have met every criterion below. Providers that do not meet the criteria are still listed, but without the badge.
Must have a confirmed Google Places record Every verified provider must exist as a confirmed business location in Google’s index. This gives us a consistent, checkable source for address, hours, and review data and confirms a real physical presence.
Must have a publicly listed phone number Every verified provider has a phone number publicly listed in its Google Places record, which we treat as a basic signal that the business is contactable and operating. The number is taken from public listing data; we do not call providers to verify them.
Must have an active website Legitimate pet cremation providers have a web presence. A missing website is a strong signal of a closed, inactive, or illegitimate operation.
Must have at least 3 Google reviews New, unverified, or inactive listings often have zero reviews. A minimum of three confirms that real families have interacted with this provider. We use a low threshold intentionally, as we do not want to exclude legitimate providers in small towns just because they are new to Google.
Screening out unrelated services Our source data pulls broadly from Google Maps, which can include human funeral homes, veterinary clinics, pet cemeteries that offer burial only, shelters, groomers, and other businesses that are not pet cremation providers. We screen for these using a combination of business name analysis, Google business category, and review content. Businesses whose names include terms like funeral home, mortuary, cemetery, memorial gardens, animal hospital, veterinary, vet clinic, shelter, humane society, or grooming are flagged and reviewed before inclusion. A funeral home that also offers pet cremation may still be listed, but only if the listing clearly reflects that pet cremation is an offered service.
What the Verified badge means When you see a Verified badge on a listing, it means that provider has met all four criteria above: a confirmed Google Places record, a publicly listed phone number, an active website, and at least 3 Google reviews. It does not mean we have personally visited the facility, spoken with staff, or audited their cremation process. We are a directory, not an accreditation body. For deeper vetting including professional certifications, look for providers who are members of the IAOPCC or PLPA, two industry associations that maintain their own standards for member providers.
Provider data including ratings, review counts, phone numbers, and websites is pulled from Google Places and reviewed on a rolling basis. If you find outdated information on a listing, use the Report a Listing link on that provider’s page.
Pricing data
Price ranges on this site are collected through direct provider surveys, conducted twice a year. We ask providers for their current price range for communal and private cremation, and we publish those ranges with the date of collection.
We do not scrape prices from other directories or aggregate them from unverified sources. If a provider declines to share pricing, we do not publish a price range for them.
Editorial independence
PetCremation.org earns revenue through Featured provider placements and a small number of affiliate relationships with vetted national providers. Affiliate links are disclosed at the point of use. Neither placement fees nor affiliate relationships influence our editorial content — which providers we recommend, how we describe cremation options, or what we say about pricing.
We do not accept sponsored content, native advertising, or paid reviews. We do not allow providers to review their own listings before publication.
Corrections and updates
If something on this site is wrong — a price that is out of date, a provider that has closed, a factual error in a guide — we want to know. Email hello@petcremation.org with the page URL and what you believe is incorrect. We investigate every report and update the page within 7 days if the correction is valid. Significant corrections are noted at the top of the page with the update date.
Contact
Questions about editorial decisions, provider listings, or the content on this site: hello@petcremation.org
PetCremation.org · 11 South Main St, Suite 200, Concord, NH 03301
Additional resources: For a detailed explanation of our provider data collection and spot-check process, see the methodology page. For press inquiries and media resources, visit the press page.
More from PetCremation.org: How we verify providers · Press resources